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Could an unlikable Donald Trump trump a likable Hillary Rodham Clinton for the White House? Hear me out when I say that it’s possible.
When it comes to the likability factor in politicians, men are from Mars, women are from Venus, and that difference has an impact on electability. Evolving research shows that female candidates almost always have to be perceived as likable to get elected but that men can be jerks and still win their electoral prize. Good news for “the Donald”; bad news for Hillary.