If you’ve got the word “mom” in the name of your blog, Mother’s Day becomes a time of year when you’re the most popular gal in your corner of the blogosphere.  Many PR and marketing people pay scant attention to the actual content of your site — if it says “mom” anywhere, your E-mail in-box is inundated with solicitations to attend events or write about promotions for everything from dolls to diapers, and nutrition to nanny services.

Usually I just delete the missives while shaking my head over the lack of homework by some promoters , but sometimes I can’t help myself and I get a little snarky, invoking the idea of my friend The Bloggess and her extremely effective reminder of the non-sequitur of Wil Wheaton collating papers. (One recent PR person I sent the link to with a polite note reminding her about the fact that I don’t write a parenting blog was not amused.)

So aside from the fact that Mother’s Day already is an overly-commercial time when our families are guilted into thinking they have to buy us gifts we really don’t need or making us a fancy dinner (note to family: you can make me an un-fancy dinner any night of the year), now women who are online who happen to be mothers — a.k.a.  “mommybloggers” — are inundated for at least a month before our designated annual day of rest to work for someone else while receiving no payment in return.

Wait a second.  Isn’t that what we do every day of the year for our kids, husbands and partners?

There are certain things I’m more than happy to participate in — bringing more attention to the fact that not much is being done about the mercury and other pollutants in the air our kids breathe or using a little humor to remind people that mothers are okay with multi-tasking as long as we get paid fairly for it or using the second Sunday in May to remember  all types of mothers.

There are also about 50 mothers I especially need to think about this year — the ones who made my book possible by sharing their stories and who will prove to other moms, as 2012 is upon us, that it isn’t all that scary to talk about politics or to write about political engagement or to get involved in a grassroots campaign.

Everybody wants me on Mother’s Day.  And I’m more than happy to help out, as long as the person asking has taken the time to consider whether the “ask” makes sense for both of us.

P.S. — I forgot to mention that there actually are some very wonderful communications professionals who do get all this.

Image by Joanne Bamberger, all rights reserved.