Likability wasn’t just a side issue in this research; a whopping 90 percent of women who participated in a 2012 polling said that they had to like a female candidate before they could support her.
Could an unlikable Donald Trump trump a likable Hillary Rodham Clinton for the White House?
Hear me out when I say that it’s possible.
When it comes to the likability factor in politicians, men are from Mars, women are from Venus, and that difference has an impact on electability. Evolving research shows that female candidates almost always have to be perceived as likable to get elected but that men can be jerks and still win their electoral prize. Good news for “the Donald”; bad news for Hillary.
Joanne Bamberger is an independent journalist, journalism entrepreneur and founder of The Broad Side. She is also the editor of the forthcoming anthology, Love Her, Love Her Not: The Hillary Paradox (She Writes Press, November 2015), already an Amazon #1 Hot New Release! You can find Joanne on Twitter at @jlcbamberger and on Facebook.